Kickstarting Design
I established Raylu’s design vision from the ground up by working closely with the founders to turn strategy into clear principles and product direction. I defined the core experience across structure, flows, and visual foundations, and created a shared design language so product and engineering moved with alignment and speed.
Role
Design Consultant
Team
Raylu
Timeline
1.5 months
Keywords
Vision
Background
Problem
Raylu had strong product ambition but no shared design direction. Early decisions lacked consistency across structure, flows, and visual language. Teams needed clarity to move fast without fragmenting the experience.
Solution
I defined a clear design vision grounded in founder goals and product strategy. I established principles, core flows, and visual foundations that guided decisions across the product. This created a shared language that aligned product and engineering and reduced design churn.
Role
I led the design vision end to end. I partnered closely with the founders and worked across product and engineering to set direction, validate decisions, and embed the vision into day to day execution.
